Dukakis on Crime...

This add starts out by briefly mentioning that Bush was all for the death penalty. Simple and straight to the point. We then hear about Dukakis. The narrator says "not only does he oppose the death penalty, but" leaving the audience thinking, what other horrible things could this Dukakis character be doing? When the narrator talks about Willie Horton he does a very good job of tying Dukakis to him making it sound like it is Dukakis' fault that Horton did the horrible things he did. The sarcasm at the end where he says "Dukakis on Crime" is a great rhetorical punch. With this statement the audience is going to feel it really is his fault that a murderer got out of jail long enough to hurt more people. The voters would never want to vote for a murderer so why would they vote for a friend of a murderer?